- Lagardère Publishing
- Lagardère Active
- Lagardère Services
- Lagardère Unlimited
- EADS
Hachette Livre-Google: a memorandum of understanding that marks a turning point

Russia: a new market for partworks

Has Russia become the new Eldorado for partworks? Confronted in 2009 with the need to find a growth catalyst following a slowdown in its mature markets, the Partworks segment showed great initiative in launching the Build the Bismarck collection in Russia on a test basis. It was a bit of a gamble in view of the distance: no less than 90 semi-trailers were required to transport the products to Russia from France! But the results were well worth it: six million partworks were sold within a year thanks to a massive TV advertising campaign. This phenomenal success incited the division to try to repeat the feat in 2010 with The Human Body, which also sold six million copies! The line-up for 2011 includes partwork collections on Learn Astrology and Easy Crochet. Spasibo, russkie!
The group's key figures
The group's financial results demonstrate Lagardère's stability. Net sales, earnings before interest and tax, employees: access financial information about the group and its subsidiaries from the past two years.The Group's brands

