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2016 OVERVIEW

Hachette Livre head office (Vanves, France)
 

THE SECOND HALF ONCE AGAIN DROVE GROWTH

In 2016, in a global market characterised by a decline of 1.8% in printed books (excluding textbooks) in France(1), but a significant improvement in volumes in the United States (up 3.3%) and the United Kingdom (up 2.3%)(2), and a contraction in digital formats in both those markets, Lagardère Publishing delivered revenue of €2,264 million, an increase of 2.6% compared with 2015.
The lion's share of this growth stemmed from very strong sales in the second half of 2016, and in particular the benefit of curriculum reform in France during the summer and the publication of Harry Potter and the Cursed Child in the United Kingdom at the end of July.
The autumn literary season in France, although not as rich in prizes as 2015, nevertheless saw several successes, such as Petit pays, by Gaël Faye, published by Grasset (Fnac and Goncourt des lycéens awards), Un président ne devrait pas dire ça, by Gérard Davet and Fabrice Lhomme, published by Stock, and Et tu trouveras le trésor qui dort en toi, by Laurent Gounelle, published by Kero.
Moreover, Simplissime, the phenomenally successful cookbook published in September 2015, gave rise to no fewer than eight offshoots in France and a large number of sales in foreign languages.

DIGITAL: TURBO CHARGING ALL OUR ENGINES!

The fact that the e-book market in the United States was down 20% in the six months to June 2016 compared with the first half of 2015, when e-books began their slide, must not be allowed to overshadow the transformation of the publishing business prompted by digital technology.
The digital transformation has served to speed up a number of processes and to increase commercial flows, in the B2C or B2B segments alike.
In 2016 alone, downloadable digital audio books recorded a 32% leap in the United States(3).
Another example can be seen in the promotion of books and authors on social networks and customer relationship management, two activities that have been profoundly modified by the ability to process big data and extract valuable information for manufacturing, marketing, promotion and even editorial content.
Moreover, blogs and self-publishing websites have become popular hunting grounds for the division's publishers, where they can find budding talents in all fields.
Finally, it was with the conviction that the impact of digital technology on the publishing business was not limited to e-books that Lagardère Publishing acquired Neon Play and Brainbow, two companies specialising in mobile applications.

PARTWORKS EVER POPULAR

2016 was another year of growth for the Collections division, thanks notably to the strong growth of its business in Japan.
Fifty-five new products were launched in nine countries, covering topics as diverse as art therapy, knitting, crochet, model cars and tractors, the history of the Russian tsars, and books under Marvel licence.
Hachette Collections now operates in 33 countries. Fifteen years after its creation, it occupies the second place in the global partworks market.


(1)Source: GfK.
(2)Source: Nielsen Bookscan.
(3)Source: APA.

Simplissime, le livre de cuisine le plus facile du monde

SIMPLISSIME?
SOMEONE HAD TO THINK OF IT!

Launched in September 2015 with an initial run of 10,000 copies, Simplissime, le livre de cuisine le plus facile du monde by Jean-François Mallet established itself as a worldwide publishing sensation in the cookery book segment in the space of one year.

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