Doctissimo - a booming brand!
With about 8 million unique visitors every month, Doctissimo.fr is the site most visited by French-speaking women. It is - and intends to remain - the unrivalled leader. In order to build its reputation, Doctissimo is venturing out into new areas by producing a weekly health broadcast for Europe 1. A Club Doctissimo has also been started. This is a social network that will enable internet users to share videos, photos and blogs. There is a mobile version of the club for iPhone. It is even possible to do some shopping (baby products, fashion, organic products, etc.) with a few clicks on ‘La Boutique by Docti'. The brand is being launched internationally: Spain, Italy, and Great Britain will all soon be surfing on Doctissimo!
A winning strategy for ELLE
For a number of years, ELLE has been carrying out a growth policy that focuses on the sales of single issues. A number of steps have been taken since summer 2009: a new publication day on Fridays, a major change in editorial policy, a price reduction to €2, and an effort to reach out to its readership with 10 regional editions. These investments have helped to win over a younger readership (25-34 age group) and to increase the sale of ELLE in France, with sales reaching 370,658 copies in 2009. This is the best score for the weekly in 30 years. This masterstroke has made this trans-generational and international magazine (42 editions worldwide) a reference publication among high-end women's magazines.
The group's key figures
The group's financial results demonstrate Lagardère's stability. Net sales, earnings before interest and tax, employees: access financial information about the group and its subsidiaries from the past two years.
The Group's brands
