Businesses
Record growth for Europe 1!
With 10% cumulative audience share, Europe 1 posted its best audience numbers in six years.
This outstanding performance exceeded the 5-million-listeners-per-day mark and enabled the station to achieve its strongest growth among high-income individuals (up 16.7%) and 25- to 59-year-olds (up 20.4%).
Various factors contributed to such phenomenal success, including a redefi nition of the station’s editorial model, its repositioning as a “premium” general-interest station, a judicious choice of hosts for prime timeslots, a new sense of momentum and, above all, painstaking daily efforts to fine-tune operations.
New layouts for Paris Match and Le Journal du Dimanche
To celebrate their 60th anniversary, two legendary Lagardère Active titles had beauty makeovers. The new version of Paris Match (October 2008) was supervised by graphic artist Mario Garcia, who has produced over 500 layouts throughout the world. “The new more readable and more contemporary format aims to retain ‘loyal readers’ and attract ‘occasional readers’, according to Editorial Director Olivier Royant. The makeover was meant as an ‘evolution’, not a ‘revolution’: Paris Match is keeping its own identity and the key elements of its success: photos, topical news stories and its focus on celebrities.”
Since November 2008, Le Journal du Dimanche has had an updated, more modern look, with new columns and denser content. According to its director, Christian de Villeneuve: “Le JDD aims to make news each Sunday and set the tone for the following week”. An “investigative journalism” unit has been set up to support this new scoop strategy.
The group's key figures
The group's financial results demonstrate Lagardère's stability. Net sales, earnings before interest and tax, employees: access financial information about the group and its subsidiaries from the past two years.
The Group's brands
