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Gearing up for diversification

Diversification is a strategic development approach for the activities and brands of Lagardère Active. It capitalises on the many resources of its brands and the diversity of its activities. The goal is to reach consumers, wherever they may be, through a series of products (conferences, trade shows, special editions, cruises, etc.) and make the know-how of our brands available to third parties (for the production of magazines, for example). Diversification activities also cover the operation of the division's brands under licence.
The objectives of this calculated policy are to foster increased contact with consumers, develop additional revenue sources other than advertising, and capitalise on the wealth of content produced by Lagardère Active. 

Gulli, entertainment for the whole family

In five years, Gulli has won the loyalty of both children and their parents. Gulli is watched for:

• its original positioning and twofold commitment to entertaining and providing a window on the world;
  
• its desire to bring the whole family together to share in fun and excitement while educating its viewers and promoting a responsible way of life;
  
• its cartoons, game shows, series and movies for both children and older viewers. its brand spin-offs targeted at families, including its website, VoD, Replay TV, its iPad app, its derivative products (magazine, toys, books, records and so on) and its many projects;
  
• its all-time viewership record set on 21 January 2011 when 1,142,000 viewers watched the concert Les Enfoirés... la crise de nerfs!