ACTIVITIES IN 2009

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Lagardère Active also continued its strategy for digital activities, in particular by expanding into the mobile field. In 2009, in accordance with its objectives, 7% of Lagardère Active sales came from digital activities. Even though 2010 will be a difficult year, with great uncertainty about the time and extent of recovery, Lagardère Active's leadership positions and the transformation of its business model put it in a favourable position to take advantage of the initial upswing.

In 2010, Lagardère Active intends to pursue and expand the diversification of its revenues by developing its know-how and by investing in new geographic areas. The principal brand names of Lagardère Active and their significance and position as opinion leaders are more than ever at the heart of this goal.

KEY EVENTS IN 2009

Print media

In 2009, Lagardère Active continued to refocus on its core portfolio, the high-end women's press, by on the one hand continuing to sell off its men's and specialinterest publications (Men's Enthusiasts in the United States, TV hebdo, Onze Mondial in France, etc.) and on the other by developing offensive or defensive strategies for its flagship titles. ELLE is doing very well in France, but also in the United States, where there was significant growth in market share. The ELLE network (with its 42 editions around the world) and its spin-offs are continuing to grow, in particular with the launch of Elle décoration in the Czech Republic, soon to follow in Indonesia.

In 2009, France's Le Journal du Dimanche , came out with an extra Saturday morning edition, and is gaining market share in both distribution and advertising.

Radio

Europe 1, a flagship radio station in the generalist field, with 9.9% of the cumulative audience in the last audience sweeps period, has surpassed NRJ and is now the no. 3 station in France (Médiamétrie 126,000 study/November-December 2009). With five million listeners every day, Europe 1 is the only station to grow since September 2008.

The music stations are also benefiting from a wave of favourable surveys, as RFM has confirmed its position as the number 2 adult music radio and is increasingly gaining women listeners (+115,000 women listeners in one year). Virgin Radio is up in every indicator and is now the second-leading music station in the 25-34 age group.

Internationally, Lagardère Active Radio Internationale (LARI), which operates in 7 countries, is extending its network and now has 29 stations, most of them music. Over 44 million people listen to LARI stations every day

Television

Lagardère Active is maintaining its leadership position with the Gulli channel which is a huge success on the DTT network.

It reaffirmed its strong, high-quality editorial presence on the entire children's and youth segment with Canal J and TiJi, as well as in the music segment, with the benchmark channels MCM and Mezzo.

Lagardère Active is continuing to develop its TV activity internationally and has launched Gulli and TiJi in Russia, as well as Mezzo, already present in 40 countries.

Adverstising

Lagardère Publicité is very diversified and represents more than 165 media brands, with leading positions on key advertising targets. It is the number one Magazine Press agency, with a 19.5% market share, as well as the leading Radio agency, with a 26.2% share of the commercial audience target of adults with high purchasing power (25-49 yrs, high socioprofessional category). Lagardère Publicité is also strengthening its presence throughout the digital chain, with a powerful internet brokerage. It brought in about 20 million unique visitors in December 2009, which positions it as the leading Web brokerage of a media group.

Despite the major crisis in global advertising in 2009, Lagardère Publicité has outperformed the market on its traditional platforms, while ensuring that it has kept up the value of all its media.

Digital

Lagardère Active is one of the leading media groups on the internet, with more than 16 million unique visitors in France. It continued to develop its publishing business in 2009, with the goal of building its leadership on the Women/Health segment, while rounding out its positions on other leading segments: information, sports and entertainment. Doctissimo.fr (8 million unique visitors) is the unrivalled leader in France on women's sites, and with more than 2 million unique visitors, Elle.fr is the number one magazine site on the Net.

Lagardère Active has a global portfolio of more than 100 sites, with a cumulative audience in December 2009 of more than 80 million unique visitors. Lagardère Active is also capitalizing on its strong brands to develop 22 sites / networks with an audience at end 2009 of over a million unique visitors.

Finally, as part of its strategy of conquering the mobile sector, Lagardère Active is now the number one French media group on iPhone, with some 2 million application downloads and more than 11 applications launched in 2009 in France. Other launches are planned soon in the United States, Asia, Spain and Great Britain.