ACTIVITIES IN 2012
2012 OVERVIEW AND 2013 PRIORITIES
Lagardère Active launched a transformation project in 2012. Réinventer Lagardère Active (Reinventing Lagardère Active) establishes several priorities, including driving growth, cost reduction and tapping the development potential of the advertising sales brokerage business. Significant steps were taken towards these goals during the year: the acquisition of LeGuide.com and BilletReduc.com, the launch of La Place Media and DailyElle, and the introduction of 21 press titles to the Apple Newsstand.
2012 KEY EVENTS
Success in audiovisual, in line with 2011
Lagardère Active has confirmed its strategy and leading position in Radio, Television and Audiovisual Production.
- Radio: almost 4.7 million people tuned into Europe 1 each day. The station’s podcasts are the most frequently downloaded in France.
The quality and range of RFM’s music have pushed it to the number two spot on the radio market for its target audience, the 35-49 age group. Newly refocused on pop music, with a blend of classics and newcomers, Virgin Radio had 2.3 million listeners per day.
- Television: Lagardère Active has France’s biggest Youth and Family offer, with the TV channels Gulli, Canal J and TiJi. Gulli is the most popular free channel in its segment, with 35 million viewers every month. It has a strong brand, which has successfully reached into digital, with over 6 million video views a month on Gulli Replay, 600,000 downloads of its app, and the launch of its own tablet computer.
- Audiovisual Production: Lagardère Entertainment is France’s number one audiovisual production group, with 1,152 hours of programmes and 203 million viewers in 2012 confirming its leading market position. These figures are supported by classics such as C dans l’air, new programmes (Nos chers voisins) and ambitious international projects, e.g., the second season of Borgia, and Jo, a new series starring Jean Reno.
|Lagardère Active has confirmed its status as market leader |
in its Radio, Television and Audiovisual Production activities
Leading press titles
With a readership of 25 million, Lagardère Active is France’s leading magazine publisher, and is cultivating its brands on the global market. It has always been able to reinvent itself: witness the makeover of Be, which now appears monthly and was the first media brand to launch its own social shopping site; the successful reinterpretation of Elle as a bi-monthly in China; and the launch of Elle in Australia. Quality remains fundamental to the press offering. In April 2012, at the tenth “Magazines of the year” awards, Elle and Paris Match both received prizes.
Digital: audience expansion
Lagardère Active has continued to deploy its brands in all media, consolidating its position as leading media group by audience on Internet and mobile in France.
The acquisitions of LeGuide.com, the top price comparison site in Europe and, more recently, BilletReduc.com, France’s leading online discount ticket seller, have given this division a new growth driver and new forms of audience monetisation for its business model.
|Lagardère Active has continued |
to deploy its brands in all media
The competitive, innovative offer of Lagardère Publicité
Lagardère Publicité is France’s third-ranking advertising sales brokerage, selling advertising space in the press, radio, television, Internet, mobile and tablets.
In August, Lagardère Publicité joined forces with Amaury Médias, FigaroMedias and TF1 Publicité to launch La Place Media, an ad exchange platform for the real-time auction sale of their qualified digital audience in a premium brand environment.
Europe Images International becomes Lagardère Entertainment Right
To reflect its desire to bring together its Distribution and Production activities, Lagardère Entertainment has changed the name of its distribution subsidiary, asserting its aim of developing its catalogue to include international programmes.