ACTIVITIES IN 2011

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2011 OVERVIEW AND 2012 PRIORITIES

DENIS OLIVENNES Chairman and Chief Executive Officer, Lagardère Active

In 2011, Lagardère Active confirmed its position as a major player in the Press, Audiovisual and Digital media sectors. It bolstered its position as France's leading press publisher, and it achieved closer integration between its websites and its print titles. In the Radio business, Europe 1 carried out a major overhaul of its schedule and enhanced its digital offering. The Group's music radio stations also carried out strategic repositioning work. In the Television business, Gulli continued to attract a large family audience. In Audiovisual production, Lagardère Entertainment leads the French market in terms of programme archives, and took its production activities to a new level with the international series Borgia. In June 2011, Lagardère Active became France's number one media group on the Internet and a leading mobile Internet player. From this strong position, Lagardère Active now plans to consolidate its existing base and speed up its development. In 2012, Lagardère Active intends to strengthen its leading brands, increase their presence in the digital market, diversify their revenues and move into new growth areas.

2011 KEY EVENTS

France's leading magazine publisher

With the sale of its International Magazine Publishing business, Lagardère Active is now focused on France, where it leads the market in key segments such as women's, lifestyle and major weekly magazines. In 2011, Elle won an OJD award for its 2010 circulation, which rose for the fourth consecutive year.
On 6 March, the Journal du Dimanche adopted a new format and a new formula featuring a broader editorial offering. Paris Match achieved sales of over one million for each of its two editions covering the royal weddings in the United Kingdom and Monaco. Télé 7 Jours and Public magazines launched iPad editions in 2011, while outside France, Elle announced the launch of its 44^th international edition in Australia in the spring of 2012.

A major player in the French audiovisual industry

With its radio stations, TV channels and production companies, Lagardère Active is a major player in the French audiovisual industry.

• Radio: in September 2011, Europe 1 launched its new schedule, with Bruce Toussaint taking over the morning show.
  Europe 1 has a presence across all media, and confirmed its position as France's number one station in terms of podcast downloads in November. In music radio, RFM celebrated its 30th anniversary by adjusting its programming strategy, while Virgin Radio also changed its programming with a new slogan and a new breakfast show hosted by Cyril Hanouna.
• Television: in 2011, Gulli's prime-time audience exceeded one million on five occasions. In the autumn, the channel launched its family magazine series Portrait de Familles. Gulli's diversification policy continued with the opening of the first Gulli Parc in the Paris area. Another example of Lagardère Active's innovation in the Television business was the temporary Father Christmas channel on CanalSat, youth programming. the first of its kind, showcasing the division's expertise in
• Audiovisual production: in 2011, Lagardère Entertainment confirmed its position as France’s leading producer of drama, and the country’s number-two producer of programmes forimmediate broadcast. In 2011, Lagardère Entertainment strengthened its position by acquiring 909 Productions. It also showed its international reach by successfully developing major international series like Borgia, which was sold to more than 40 countries and achieved the best firstshowing viewing figures for a series in Canal+’s history.

Digital brands

Lagardère Active is pro-actively developing its digital business, including applications for smartphones and tablets and 25 websites (pure-play and branded). In October 2011, Lagardère Active was France’s leading media group on the Internet with 16 million unique visitors, and France’s leading mobile Internet player with more than six million unique visitors.

Lagardère Publicité: excellent service in advertising sales

Every week, nine out of ten French people use at least one of Lagardère Publicité's media formats⁽¹⁾. Lagardère Publicité markets 150 brands across six media: radio, press, television, Internet, mobile and tablets.
Lagardère Publicité is France's third-largest advertising sales brokerage. It also has 23 offices worldwide and covers more than 40 countries through Lagardère Global Advertising.

⁽¹⁾ Source: Cross Médias 2011 study by Affimétrie, Audipresse and Médiamétrie.