Businesses

2007 Overview

• Send

The year 2007 was particularly rich in influential events and a decisive year for lagardère active’s strategy, which is designed to boost the company into the no. 1 position among French media groups in digital audience.

The group is undergoing a fundamental reorganization, guided by technological developments and changes in consumer behaviour towards media.
In addition to consolidating its magazine-publishing, audiovisual, Internet and advertising-sales activities under common management, Lagardère Active – with its impressive editorial talents in numerous high-potential publishing segments (women’s, automotive, news,celebrity, youth) – is now aiming to accelerate its transition to a new economic model: by streamlining its portfolio of magazines and redefining its global presence through strategic launches, the group has firmly established its magazine publishing business in a sustainable growth dynamic.

Lagardère Active has also updated the programming of its radio stations with an accent on originality, and concluded a licensing agreement with Virgin – a youth-oriented brand with worldwide influence – thus stimulating the expansion and growth of its audiences.
With Internet sites exceeding the one million unique visitor mark and the acquisition of companies positioned all along the Internet value chain, Lagardère Active has established a firm foothold in the highpotential digital market (over 3% of 2007 revenues).

Faced with these new challenges, Lagardère Publicité – France’s second-largest media buying agency – has affirmed its position as the leading multiple-platform advertising brokerage and is maximizing the solid potential of its cross-media offering in the market.